Specialized needed a digital showcase for the new industry-leading Venge road bike. Five Minutes is an experience my team built around a 3D introduction to what made the Venge the best in the world. We provided concepts of the experience, designed the site, and coordinated content in time for a targeted launch date. 



We worked directly with the marketing team, including executives, to collaborate on design and concept. Our process included frequent feedback and stand-ups with Specialized, pivoting concept to fit constraints as they arose, and finding the best way to keep the website performant while showing crisp beautiful renderings. The site won a Special Kudos from CSS Awards and progressed strategy for how Specialized presents products.



Staged Site

Agency: Arbitrary

Role: Digital Producer