Covert Ops is the codename of a responsive WebGL ARG (alternate reality game) built for a AAA video game launch. The project remains unlaunched, and I can't talk much about it publicly, but it was too awesome not to mention. 



My role as Producer allowed me to be hands-on with creation and implementation of concept, generation of a compelling story, implementation of game lore, and development/testing of in-browser prototypes. Our end product included a multi-faceted alternate reality experience that bridged marketing initiatives while targeting a specific type of gamer/user—across devices with a responsive web browser experience including an interactive star map.


Agency: Arbitrary

Role: Technical Producer